Claire started her business in January 2014 whilst on maternity leave from a career in education…
I had been searching for a way for me to be a full-time mum but not have to compromise on lifestyle. I suppose when I look back, I also knew I craved success, financial independence and that I wanted to set a great example for my children.
Very quickly I had developed an income that gave me the confidence in myself and belief in the company that I could develop a serious career with Forever and I made the decision not to return to work at the end of my maternity leave in June 2014. In fact, six months in and I was earning more than my full-time monthly wage, working part time around my daughter.
This wasn’t without a very sceptical start. Network marketing was new to me and seeing for myself that I could, in fact, develop a serious career, as well as feeling fulfilled as a mum, made me feel both excited and sceptical. I could see others developing successful businesses so I developed the attitude that if they can, maybe with some work on myself then I could too!
I came with a huge desire to change my life and a great work ethic. This saw me quickly progress through the marketing plan and go on to qualify for the car, travel and chairman’s bonus programmes. My income allowed us to get a mortgage on a house we wouldn’t have been able to previously, which was a huge goal for us and our growing family.
I now continue to develop my business as a full-time mum to three young daughters; Bella, 5, Sadie, 3 and Minnie 1. We have enjoyed not only a dramatic change in lifestyle that the income from my business has given us but also the time it has given us as a family.
I feel free, that’s the best way to describe it. I won’t miss a thing with my children because I’m in charge of my diary. I’m not aware of another opportunity that would enable us the same work life balance, lifestyle and financial security we have currently.
Forever is a way of living for us, not just a job that I pick up for an hour or two at a time and because of this I’m able to show the girls that by working hard and smart, anything is possible if you’re bold enough to chase after your dreams. I use the nooks and crannies of the day to work my business, and the beauty of it for me is that many of the business-building activities are incorporated into life as a busy mum, perfect!
Our girls are growing up in a positive environment, with people with great attitudes, and around other children that we meet on the trips away with Forever. The travel incentives have been really special to us. I’ve used them as a way to enable the girls to see parts of the world that we wouldn’t have been able to prior to me starting my business. I feel privileged that the company has invested in me, as the training and the people we have met as part of those trips have been incredible.
I’m driven by being able to show others that you can absolutely have both! You can have the time with your children whilst they’re young without having to sacrifice income, career satisfaction and personal development.
My passion is to help others to see the potential in the marketing plan and help them to learn the skills necessary to make the changes they’re looking to make to their lives. I’m a very proud Network Marketing Professional and am really excited about the future not only for our family but for the people we work alongside and the industry as a whole.

When I first joined Forever, I thought I would be able to operate it through a beauty blog I had and almost be ‘faceless’ to it. The first few weeks I read and watched as many of the trainings as I could. This quickly gave me a realisation that I wouldn’t have a successful business being faceless. By the end of that first month I majorly stepped out of my comfort zone to become the face of my business.
As a manager within an HR department I was a little fearful over how people might react to my new business. I was SO relieved to actually experience positivity and excitement - so many work friends came to my launch! I hadn’t needed to be scared at all. The negative comments I did get made no impact as I was just so engrossed in getting into a rhythm with business, that I had no time to care about negativity.
After a series of launches and a huge burst of energy, I hit the supervisor position and truly felt like I was capable of reaching further promotions. I remember a training event focusing us on Eagle Manager and seeing the reward was a 5* trip to Cancun at the Moon Palace, I was determined to achieve it. Working towards that was fast, tough, exciting and rewarding. I will never forget that Christmas Eve when I hit the incentive. The best Christmas present ever.
Behind the fast pace of my business at the beginning was a vision to create space in my life to have children. I knew that I would need IVF but what I didn’t want was to have to talk to anyone about it, least of all my boss. I didn’t want to be putting in time off requests and I wanted to limit the impact stress would have on me. On my one-year anniversary with Forever I left my job and hit the Senior Manager position.
Success kept coming, I felt unstoppable at one point and was so happy to be coaching and leading teams of amazing women and men who wanted to achieve for themselves. I haven’t been a perfect leader, I have been a learning leader, learning from my mistakes, growing and adapting and also letting go when I have needed to.
By the time I had my daughter Ivy, I was a two-time Global Rally qualifier, a two-time Chairman’s Bonus achiever and two-time Eagle Manager. I was insanely proud of that, but most of all I was proud of my team for being self-starters, self-motivated and determined to enable me to be fulfilled as a new mother. I was able take time off and, on my return, dramatically reduce my working hours with my team. This did mean a drop in income, like anyone reducing their hours would expect. At first this was uncomfortable until I reached a new level of stability in my business.
My desire to achieve goals didn’t disappear and when I realised my volume was close to achieving Global Rally, I increased my working hours so that I didn’t miss out. I also kept focus on my New Zealand team to see them make history as the first Manager business over there. I feel so grateful for my experiences and I know that my connection with Forever will be lifelong. This is the only business I know of where you adapt your work around your needs, ramping up and quieting down when you need it. What I have massively appreciated in the last two years is the global scope of my business and what it has taught me in terms of being more efficient and focused. The way I run my overseas business is different to how I have run my UK one, and I am excited about the change in my UK business to align these. It’s going to take time, but I am in no rush!

JAYNE’S JOURNEY WITH FOREVER
Diamond Managers and Executive Global Leadership Team founder members Jayne Leach and John Curtis, started their Forever business over twenty years ago in the summer of ’93. They have since achieved consistent and phenomenal success over the past two decades, including receiving the top UK Chairman’s Bonus cheque this year. They’ve witnessed incredible change and growth in Forever, both globally and here in the UK.

Forever Business Owners today can thank Jayne, John and their leaders for sustained major input into some of the core literature and training materials used globally, and the couple continue to inspire and motivate generations of FBOs across the world. In this intimate interview, Forever’s Editor Kate Hodge asks Jayne to reflect on her Forever journey and to share her accumulated wisdom with other FBOs who aspire to build life-changing Forever businesses.

KH: What was life like for you when you began your business?

JL: I was a single mum, and whilst I had loved and was good at working in farming, after eighteen years of hard work, working with livestock and show-jumping horses, I still didn’t make any real money. Finances were a ‘challenge’ and we were literally surviving from day-to-day. Then I met John, also a single parent experiencing doubtful financial prospects. Together we realised that we couldn’t carry on doing work that didn’t give us what our now combined family needed. Friends in America advised us to find a really good network marketing company, and that if we did, and worked hard, we could build a strong long-term business and income of our dreams. I clearly remember not understanding what they meant by network marketing, but we did as suggested and looked at companies in the UK. Having given it much thought and discussion, we decided to look for a company that had consumable, benefit driven products; a marketing or compensation plan that would outlive us to leave a legacy income to our four children; preferably a private company with proven management, and international possibilities; but almost above all else, to be associated with an honest opportunity we could be proud of. A lot to ask? Of course, but remember, we were looking to get it right first time.

So, we looked at every single network marketing company we could find in the UK, but didn’t particularly like any of them. After attending their meetings, we couldn’t relate to either the distributors, their products, the management, or their ‘style’, so we almost gave up the search. This changed with a phone call from a friend, telling us about a company called Forever Living. Intrigued, we got together and he showed us everything he had on the company, literally a few pieces of paper, a few pictures, and a couple of products. Cautiously excited, we didn’t want that excitement to cloud our judgement, so ‘due diligence’ led to meeting with the then UK Country Manager Dusty Green. Very open and direct, he answered all our questions, so we registered, got some products, and got started – that was the beginning of our long-term ‘love affair’ with Forever.

KH: Why were you determined to succeed?

JL: We didn’t join just to ‘give it a go’; we joined to be successful. We felt that network marketing was the way of the future, and possibly the only way open for us to build a big life and achieve big goals and dreams whilst helping other people. We were ready to be successful; mentally we wanted success. It was never, ‘we’ll see if this works’, even in the early days when there was nothing in place in the UK – no meetings, trainings, Success Express events, Advisory Board, Head Office of substance, literature, manuals, brochures, internet – there was nothing. But we were committed to Forever’s founder Rex Maughan’s vision, philosophy and mission statement, and reassured that although it was brand new to the UK, it already had a sixteen-year track record and the company was enjoying success in the USA, Japan and a host of other countries. If it was working out there, it could work in the UK as well!

However, in the early days of our business, network marketing did not have a great name. It was almost seen as the thing you did when you had exhausted all other options, but because this company was built on values, integrity and ethics, John and I had decided that we were going to help make it the best network marketing company in the UK. We knew that if we worked with quality people, we could make it the best, so that became our vision and mantra.

We also listened to Dusty: he always advised us to do the right thing, go the extra mile, and remember that when you help someone else, you create a ripple effect. He also talked often about the need to remain modest in the face of increasing success, and to accept responsibility for being role models that others want to follow.

KH: What was Forever like in the beginning?

JL: When we first started, John and I sat down and had a planning meeting, deciding that if we were going to build a business, we had to implement a system. So, we got a Forever flipchart and drew out a very basic Business Presentation (BP) – this has since been developed by the leaders into the BP that everybody enjoys today. We started having BP meetings in our home every Wednesday night and Saturday morning so we started inviting people along. Most didn’t come, but the common reaction amongst those that did was that we were somehow crazy; they would tell us not to waste their or our time, to get a ‘proper job’, or worse, but we just knew that it would work, so we kept on asking.

Alongside asking people to look at the business, we also began to use these times as opportunities to sell products. We had no success stories to share, and almost nobody had even heard of aloe, so we simply shared our personal experiences. However, in the first two weeks, we developed a retail base of over 8CC. The first six months of our business continued in much the same way: John, our box of products, a Forever flipchart, and me! We then started training on Saturday mornings after the BP, and the First Steps to Manager Planning Manual that you use today began to develop from one we made twenty-three years ago!

We achieved Manager in fourteen weeks, but every single night I was either doing a launch, one-to-one, or BP. At that time, Head Office was based in a tiny office in Selly Oak, Birmingham. We drove there to get products, and the paperwork for orders had carbon copies. The only way we could work out our case credits was to gather the carbon copies from the orders, add them together manually, and constantly check them at the all-important month end. But it was such fun – we would all get together and often stay up really late counting and checking case credits on those pink slips. There was a lot of team spirit and I loved that we all came together – there was a real closeness.

KH: What are some of your fondest memories?

JL: I remember qualifying for our first Rally. Dusty spoke so fondly of the American Rallies and even though we had only been in the business for nine months, I was already a bit obsessed with wanting to go there – I had never travelled further than Europe at the time.

One day we received a phone call from Dusty, but he sounded quite stern. He said, “Jayne, I need to come and see you immediately.” When I asked why, he replied, “I’m not prepared to discuss it over the phone, but it’s very important.”

I honestly thought I had done something wrong so cancelled the following day’s appointments. The next day, after dropping the kids off at their schools, we went to the office and turned the phones off in anticipation of some unforeseen ‘bomb shell’. Dusty duly arrived on time, but still with a somber demeanor. I’d lain awake worrying all night and couldn’t cope any longer, and half expecting termination for something, I asked him to be straight and tell me what the problem was. He looked at me for a few seconds, but then he couldn’t contain himself any longer and burst out laughing. He opened his briefcase and pulled out two tickets for America before running around the room whooping.

That was to be our first ever trip to the States, and I will never, ever, forget it. We actually had no idea that we had qualified – keeping on top of case credits when it was all done on paper was quite difficult, and unbeknown to us, we had achieved 1,500CCs. The Rally was in San Francisco and we came back as changed people. Meeting Rex and the Vice Presidents, and seeing the enormity of the company; the values, the ethics, the vision, the people, it was all ‘mind-blowing’. Back then, Forever had an American Rally as well as a World Rally, but the only people open to qualification for World Rally were the country’s top distributor and the Country Manager – fast forward to 1995 and we achieved just that and another long-term ambition, to go to Peru and Machu Pichu.

Another outstanding and fond memory of the early days involves Rex. He was due to come to the UK and there was an incentive whereby you could have aloe ‘mocktails’ with him. It was a recruitment incentive, and if you won, you also got a television and VIP access to this exclusive ‘mocktail’ event. I knew I wanted to be at that party. The week before, a Head Office meeting declared the qualifiers and winners, and when Dusty called out the qualifiers, then third and second places, I was becoming despondent at the thought that we hadn’t managed it. But when he called out our names for first place, my jaw dropped open and I thought two things: firstly, that the kids were going to love the new TV, but more importantly, that we were going to meet Rex.

Yet another striking memory was when Dusty phoned to tell us that Rex was coming to the UK with Rjay Lloyd (a long -term friend of Rex and the Executive Senior Vice President), together with Dusty’s dad, Harold. Rex was touring the UK and wanted to come to our (tiny) office, and he wanted us to hold a Business Presentation. When I heard this, I said, “Dusty, our office is minuscule, and so is our training room, what am I going to do?” He just said that we’d work something out, so we did – I remember going to the local junior school and borrowing small children’s chairs so that we could get more seating in the room, and on the night, we filled sixty chairs with overspill guests in the hallway and down the stairs. Rex spoke and signed a book for me, which I still have, and the whole thing was just incredible.

KH: Why did you decide to go global with your business?

JL: Travel is a major passion for both of us, and we felt that it would be brilliant to go to countries where Forever had, or was planning, a presence. For us, it made sense to go there, do some work, and then enjoy different cultures and experiences. It was also obvious to me that building a multiple income stream with a global-based business meant taking advantage of everything Forever offers.

Our first ever global business foray was Italy: one of my dearest and best friends, Maria-Louisa Di-Pinto, asked if she could build a business even though Forever was not yet in Italy. Dusty advised us to consider whether we could personally send the products to Italy, but he backed our decision and told us to go for it. So, every month, we arranged for a freight company to collect a shipment for delivery to Maria-Louisa in Milan; she then distributed the products to her customers. After six months, we learnt that someone based in Spain was doing much the same thing, and eventually, between us, there was enough business being conducted for the company to officially open in Italy. We were already in pre-launch overdrive, and literally every five or six weeks, John, me, or both of us would be over there, without mobile phones, but in a car driving to do endless one-to-ones! When the company finally had their great big grand opening, we had about 200 people in attendance and business in Italy boomed! From that modest success, we focused on Africa and went into Nigeria, South Africa, Kenya, Tanzania, East Africa and many other English-speaking areas. We also started an African BP every week in London, with average attendance of around 400 people!

However, at the time, although we had a global business, it wasn’t global as it is today. Case credits didn’t count towards Chairman’s Bonus or anything else other than local income, but we didn’t do it for any of this, we just wanted to build a legacy in other countries.

In those days, if you wanted to work with somebody, you got in your car and drove – we regularly did 60,000 miles per year between us, literally driving all over the country to work with teams. These days we can do webinars, Skype calls, deliver online training, group meetings, and Business Presentations – this change has been fundamental in allowing people to build a global business. Now you can do a lot of ‘groundwork’ before even stepping on a plane, but, as good as it is, technology can never replace a good old-fashioned ‘heart-to-heart’. When you get together with people who share your passion, when you feel the emotion in the room, that’s when things change.

KH: What’s the most valuable lesson you’ve learnt as an FBO?

JL: If John or I could ‘turn back the clock’, we would not have spent so much time with ‘time-wasters’ – people who talk the talk but do very little, who have great intentions but never make a call, who hardly ever show up at BP, training or Success Express event. They give you every excuse in the book as to why they can’t do something, but still insist that they are going to be successful. When you spend time with people like this and they don’t perform, all it does is bring you down, rob someone else deserving of your time, and make you question their lack of success as down to you, but it’s not, it’s down to them.

To be successful, you must do more than you think you have got to do, and you must be absolutely 100% consistent every single day, even when you’re not getting results. Always be the student, and always stay humble. Even today, I still learn off others – I want to constantly bring my best game to the table, but I can’t do that if I stop being the student.

KH: You are a founder and trustee for the DABW Foundation charity – how did that begin?

JL: My mum and dad (Dorothy and Bill Wood) joined the business shortly after us, and within a few years had climbed to second position in the UK. By this time, the UK was doing over 10,000CC and this meant the top two Forever Business Owners were to be invited to World Rally – my mum’s goal and dream was for us to attend together, but then she got sick – a little mark on her leg turned out to be aggressive skin cancer.

She was admitted to hospital on a day when the usual nurse was on leave, so a different one turned up. Nurse Otilia was from Malawi, from a little village called Kanyenda which was in the middle of nowhere with no main roads nearby. Otilia told mum that her family was still in the village, but she had come to the UK to make money to send home. The biggest challenge there was a lack of clean water, with the local small river serving as the only source of washing and drinking water for the animals and villagers. When mum heard about the number of children dying from cholera, and that the village had been saving for twelve years to try and raise the £2,500 needed to install a borehole pump, she decided to raise the money from her hospital bed. Sadly, mum died before it was commissioned, but just before she passed away, she asked me to carry on the work in the village. John and I flew out to Malawi and officially opened the well – that’s when we realised that there was a lot more work to do – kids were going hungry and the school was falling down, so our next project was to rebuild the school and kindergarten, and to put in place a feeding programme.

The villagers’ staple diet is maize, but with no means to grind it, the maize had to be carried by village women and children who would walk ten kilometres to the nearest corn mill, have the corn ground, and then they’d walk back. It was just too much, particularly with little kids, so once the school project was complete, we built a corn mill. But there was still one thing missing…

When John and I go to Malawi, we live amongst the villagers in a mud hut and local children always want to come and sit with us. We were sitting outside in the dust one evening, surrounded by over twenty kids, when I noticed one little boy, aged about two, sitting in the corner all by himself. He had a runny nose and looked so unhappy. It turned out he had malaria, but two days later when I asked after him, I was shocked to learn that he had passed away. I felt so angry at the thought that a little boy could die for the sake of a £2 injection, so I decided, there and then, that our next project was to build a medical centre.

The medical centre now treats about 100 kids daily, with families walking many miles to come to it. We have an inoculation programme, two doctors, a pharmacist, a receptionist and a nurse.

"I get excited about the thought of helping someone achieve their potential, and I am excited about seeing where Forever is going and who the next generation of Forever leaders will turn out to be."

I wanted to create something of beauty, because life is really harsh in Malawi, often just day-to-day grind. We built the centre with a terrace and veranda, with a garden fronting filled with roses and plants – roses because of my mum’s love for them, and plants and other pretty things because when a woman has walked for miles carrying a sick child, sometimes she just needs to sit and breathe.

That whole village is now self-sufficient and supported, with kids rarely dying of cholera or malaria, and instead receiving a good basic education. We’ve also taught the villagers how to grow their own micro-vegetables and they’ve started to grow things like tomatoes, onions, cabbages and green beans. We donate the seeds and have shown them how to grow their own gardens. Some of the money raised for the charity now goes towards maintaining these projects and ensuring they remain at a certain standard.

KH: You’re an inspiration to many for various reasons, and one thing I love is your generous spirit. Why do you think it’s important to give back?

JL: Right from when I was a kid, I was brought up to understand that you can never truly receive until you have learnt to give, but I was also taught to get as much happiness out of giving, as from receiving. Forever gave us the opportunity to build phenomenal personal lives, and it would be wrong not to share that with others.

You also never know what impact kind acts may have on someone else. When we were first starting out, a casual friend of ours owned a shop with a room above it, and he said we could use this as our office and training space. He knew we had no money so he let us have that building at minimal rent for one year. Someone’s kindness is sometimes what gives you a leg up in life, and I don’t know how we would have got started in our business without his kindness – I’ll never forget him. I also strongly believe that you should always come from a place of contribution – that’s who Rex and the Maughan family are in their actions, and that’s how I’ve been brought up.

KH: What makes you excited about the business all these years later?

JL: I am just as excited today about recruiting a phenomenal young couple or individual who wants to change their life, as I was the day I started. I get excited about the thought of helping someone achieve their potential, and I am excited about seeing where Forever is going and who the next generation of Forever leaders will turn out to be. It’s quite inspiring and motivating to be in that environment, although nowadays I try to be more prudent with my time as I also still like travelling and being with my family.

When you join Forever, and you develop a Forever mentality, you’ll find that there will be many people who try to tear you down, but I promise you that Forever will never let you down. You can build a legacy for your family like no other, so don’t listen to the opinions of other people, just do what you’ve got to do. Put a plan in place, and continue to work at it until you have achieved the goal that is important to you. Make sure you have a well-rounded approach to marketing and don’t just sit behind a computer. Build relationships, nurture others and be the kind of leader that others want to follow. Understand that you will have tough days, but it is what you learn in those moments that shape you into the person you will become, and that is the person who has the power to define your future.

"I get excited about the thought of helping someone achieve their potential, and I am excited about seeing where Forever is going and who the next generation of Forever leaders will turn out to be."

Don't miss Jayne's exciting new training at June's Success Express event. 17th-18th June at Genting Arena, Birmingham. Book your tickets today at foreveruktickets.co.uk.

DECIDE TO DREAM BIG
Esther’s journey began in July 2016 but she had no idea it would take her to where she is today...

I had been using Forever products for a couple of years but I used to just find them online as I was unaware of the business opportunity and that I should buy through an FBO. When I learned about the business I joined so that I could benefit from the generous discount. I still wasn’t interested in retailing and I told myself that I was busy enough with my full-time job and social life. At the time, I thought I had far too much on, but within the first few weeks I started to see that Forever had a lot more to offer. Talking about the products I loved and used already every day was actually quite easy and a natural part of day-to-day life, so I decided to give it a real go by finding the time to put a little more effort in.

In the first month of joining I was close to hitting my personal target. I set up my Facebook page, created a new name for my business and had some business cards made. Talking about aloe vera became second nature and before I knew it, I had fifteen customers who wanted Forever Aloe vera Gel, and friends and family who were keen to try other products! I promptly set up my own website and joined online support groups and subscriptions including FLP.Social and FLP360°, and in the months that followed I hit Supervisor, I was awarded ‘retailer of the week’ by Victoria Warren, and I achieved the number four spot in the top twenty pro-networkers!

I’ve always felt there was something bigger out there for me, I just never knew what it was until I found Forever, and now I can’t imagine not being a part of the Forever family. The opportunity has opened the door to a new career and I feel as if I’ve found my niche. I’m enjoying meeting new people and I’ve never felt so inspired and driven to succeed in life as I do now. Every time I think about Forever, I think of when Richard Branson said, “If someone offers you an opportunity and you’re not sure you can do it, say yes – then learn how to do it later.” I guess that’s what I did, and what I’m doing! I regularly attend the Business Presentation and my knowledge is growing everyday with all the events, training and help received from my mentors. I’m very excited for what the future holds and I can’t wait to share it with everyone – Eagle Manager, I’m coming for you!

"I’ve always felt there was somethingbigger out there for me, I just neverknew what it was until I found Forever,and now I can’t imagine not being a part of the Forever family."

Sapphire Manager Natalie Heeley continues to take the Forever world by storm as she secures the number one spot in the UK for the third year running.

As a leader admired by many across the world, a devoted mother to two wonderful children (plus one on the way), and a business-builder whose success continues to surpass expectations, Natalie carries with her an air of professionalism, power and self-confidence that many would envy. Forever’s Editor, Kate Hodge, caught up with Natalie at her beautiful country home to talk business, mindset, and why she’s Forever Proud…

KH: WHAT DID LIFE LOOK LIKE WHEN YOU FIRST STARTED FOREVER?
NH: I’ve been in Forever about ten years now but my background is in marketing. I was made redundant twice and the second time I was pregnant with my son Will. I therefore became a mum at home, which was great because it was what I always wanted anyway, and Rosie came along pretty quickly after, but money was a struggle. For ten years prior to this, my mum Jan Whittaker had been asking me to look at Forever, but I’d never been interested before. However, things changed when I had both children and I found myself wanting something that was going to be flexible, something that was going to be challenging, and something that was going to give me loads of support because I didn’t have much confidence or belief in myself at the time. Will was two and Rosie was five months old when I started my Forever business.

KH: WHAT ADVICE WOULD YOU GIVE YOURSELF IF YOU COULD GO BACK TO THOSE EARLY DAYS?
NH: If I were to start the business again, I would tell myself to never compare myself to other people. It’s so easy to do, but we need to remember that we are all on our own journey and we all come into it with different challenges, different goals and different skills. Every Forever Business Owner needs to realise that they are individuals who are able to make it happen. In fact, the only way you can fail is by quitting, so you need to make sure you are getting up each day with that positive mindset, getting out of your comfort zone, and working on challenges to ensure you overcome them. Self-belief also plays a crucial role. It took me two years to get to Manager because I didn’t believe that I could do it, and it took me a long time to learn that you have to work on your mindset daily.

KH: HOW DOES IT FEEL TO SECURE THE TOP SPOT AGAIN?
NH: It’s pretty amazing to be recognised as the number one FBO for the third year running, but it’s not just down to me – my team is just incredible and I want to say a big thank you to them all. This achievement is also a testament to hard work. When I started my Forever business I worked literally every moment I could around the children, and it just shows that if you put that hard work in, it will pay off in the long term.

KH: WHAT WOULD YOU SAY TO FBOS WHO ASPIRE TO BE LEADERS IN THE FIELD?
NH: Firstly, it’s important that you do your research and make sure you are clear on what tools, events and trainings are available to you. You should then access these tools and trainings yourself before sharing them with your team. I think the company trainings and events that I’ve benefited from the most are the Success Express events. They are so important as they keep you motivated, they help to build team spirit, and the trainings are absolutely incredible. The Advisory Board product trainings are also essential as they will help to build your confidence when it comes to retailing the products and they will also help you to coach your team. Using the tools on foreverknowledge.info has also been beneficial to my business because everything is at your fingertips and you can access it from home in those little spaces throughout your day.

As well as promoting the company trainings and events, being a leader requires teaching others the basics of the business. It’s teaching people how to retail the products, how to do a great product launch, how to make a phone call, how to do a one-to-one and how to run a Business Presentation, whether that’s a home BP or over a coffee. You don’t need to reinvent the wheel as it’s worked for forty years; you just have to be persistent and teach others. For me, a massive part has been teaching others about mindset. I believe that 80% of our success is down to what we are telling ourselves so I constantly remind my team to work on their mindset daily.

KH: HAVE YOU ANY SUGGESTIONS FOR THOSE WHO FEEL THEIR BUSINESS HAS SLOWED?
NH: Remember not to compare yourself to other people – running a business is not a race and it is perfectly normal to go through stages where business remains at a steady pace. However, if you are keen to see growth, it may be worth looking back in your diary to remind yourself what activity you’ve been doing. Look at the past three months, how many one-to-ones have you had? How many guests have you taken to the Business Presentation? Ideally these are face-to-face activities but they could be online, and although you will probably find that you’ve done a bit, it’s likely you have room to do a lot more. Just try increasing your activity and you’ll soon see the results you crave. What I do, and what I tell my team to do, is to try and do a minimum of three to five one-to-ones per week, and attend a Business Presentation, with a guest, on a weekly basis.

By doing this amount of activity, you are likely to recruit one to three people each month. If you aren’t going to the BP, a big part of the jigsaw is missing – the BP will give you the motivation and encouragement you need to confidently talk about the business; make sure it plays a key role in the diary, but most importantly, don’t give up and know that you can do it.

KH: WHAT HAS THIS PAST YEAR (2016) LOOKED LIKE FOR YOU?
NH: This past year has been pretty magical: I turned forty when we were out in South Africa at Global Rally and this was followed by the most amazing family holiday. My kids, my mum, my brother and sister, we all went on safari and we really just spent loads of time together making memories. I had a big party with my team out in Johannesburg, and I also picked up a million dollar cheque which made it a pretty spectacular birthday. When we came home we had a few more parties, so it’s literally been a year of celebration and having fun. Amongst all this I also met my partner, we’ve renovated our beautiful farm house which has always been a dream come true, and then to finish the year off I found out that we are expecting a baby!

KH: WHAT ARE YOUR PLANS FOR 2017?
NH: This year my focus is being a mummy again. Rosie is now eleven, Will is twelve, but this time it’s going to be so, so different. All those years ago I didn’t have much money or time, I was a single parent and there were lots of challenges that we had to face; this little girl is going to grow up in an entirely different environment. Our house is nearly finished so we are going to be living in our dream home and we can’t wait to introduce our baby girl into the family. It’s going to be pretty scary going back to babies but we are all so excited. I’m also looking forward to working with my team, watching them achieve Chairman’s Bonus and Eagle Manager, and obviously I am going to have the opportunity to meet lots of new mums which means conversations that could lead to them changing their future. All in all, 2017 is going to be a great year.

KH: WHY ARE YOU FOREVER PROUD?
NH: Forever has provided me with financial freedom and for me that means choices; choices to do whatever we want, when we want, without having to think about whether we can afford it. That’s been pretty life-changing for us. I’m also able to work closely with my mum and sister, and together we’ve been able to change our family’s lives. It’s humbling to know that by simply sharing the opportunity, we’ve changed hundreds of lives around the world as well. I love meeting so many different types of people and to work in such a positive and motivating environment is rare these days. That’s why I’m Forever Proud.

"Remember not to compare yourself to other people – running a business is not a race and it is perfectly normal to go through stages where business remains at a steady pace. However, if you are keen to see growth, it may be worth looking back in your diary to remind yourself what activity you’ve been doing."

Ex-professional footballer Darren was on top of his game having played for premiership and championship team Blackburn Rovers (and other clubs) from the age of fourteen. However, when he was in his mid-twenties, an injury caused everything to change. His partner, Charlotte Hawes, shares his story…

Darren’s life was football, football, football. Every day was about working on his fitness, training and being healthy, and if he wasn’t on a football pitch or in the gym, he was on the golf course! Darren played with and against top players and he would visit and play in various countries – he was ‘living the dream’. But, in 2008, Darren suffered a snapped cruciate and problems with his knees, and although he is still playing local football, his professional career had to come to an end.

Darren was devastated as football was all he knew from such a young age. He had to have four knee operations and it was becoming a daily struggle for him to work and walk, never mind trying to play football!

Darren discovered Forever whilst working at a client’s house and soon realised, without knowing the details, that there was a very good opportunity available. Darren recommended the business to me as he knew I was at a crossroads – I had very little spare time and no work-life balance, and we instantly saw an opportunity to earn (in time) a substantial income alongside a flexible lifestyle.

We signed up and I currently play the lead role whilst Darren shares his product experiences and the opportunity to everyone he meets. So far the business has given us amazing friendships, it’s allowed us to set goals and get excited, and we can now start to build a career together and plan for a future we didn’t think was possible.

Darren and Charlotte on F15…

Darren found Forever's products to be of great benefit to him and he is now keen to use the products to help him get back to the level of fitness he was pre-injury. Darren and Charlotte are currently part-way through the F15 programme. Here is what they have to say:

“F15 is fantastic and having a programme to follow for diet and exercise is giving me the best chance to get in shape and stay in shape. My motivation to be at a high level of fitness is back and I will reach the goals I’ve set. Since starting the programme, I’ve started to see definition and I’ve lost some weight in the process. If you’re doing F15, don’t give up, dig in and get it done – the end goal is always worth it.” – Darren Dunning

“Being a keen sportsperson myself but having struggled to get back into a regular fitness regime, the structure of F15, along with the brilliant workout videos that Forever produced, has given me the kick and the support I needed to get back on track.” – Charlotte Hawes

A BUSINESS THAT’S MORE THAN MONEY...

Mohammed and Shomirun have been Forever Business Owners for many years and they have recently achieved the coveted position of Sapphire Manager. Sapphire Managers have at least nine personally-sponsored Managers in their downline and are able to earn an additional 1% on their income. This percentage may sound small, but it can actually make a significant difference to an income!

Forever’s Editor, Kate Hodge, caught up more about his journey to Sapphire…

KH: WHAT WAS LIFE LIKE BEFORE FOREVER?

MA: My sponsor and I were in another network marketing company for about a year before we found Forever, and although we were excited about the business opportunity, the products weren’t consumable. We therefore decided not to continue and instead I used my time to focus on my traditional businesses; this included running a transport company.

KH: HOW DID YOU DISCOVER FOREVER?

MA: After a few years, in 1997, Shareef called me to say he had found another exciting company which was well established. We arranged to meet and I joined Forever immediately after listening to his one-to-one presentation. However, I started to lose interest in the idea after talking to my friends and family as their reaction was fairly negative. Despite this, my sponsor had recommended several products to me so I gave them a try anyway and, in a short period of time, I was surprised to find good results. I was so impressed that I sat down for a planning meeting with my sponsor, made some serious commitments, set goals and became Manager within two months! That’s when I decided to give up on all the other businesses I had so that I could focus purely on Forever.

KH: WHY DID YOU CHOOSE TO CONTINUE RUNNING YOUR BUSINESS AFTER ALL THESE YEARS?

MA: Over the course of the last nineteen years I have been approached by many people from other MLM companies, but none ever captured my interest as they were all just about the money. I feel extremely lucky to be a Forever Business Owner because I am not only receiving an income, but I am also blessed to have access to products that benefit my wellbeing. Today I drive the car of my choice, I can earn a slice of the company’s profit, I have travelled the world, and I have an income that I can save for my pension. The business really is so simple, and the best advice I could give new Forever Business Owners is to use all the products, attend all the meetings, and share the products and opportunity with absolutely everyone you meet.

KH: HOW HAS FOREVER YOUR LIFE?

MA: Forever has given me back time with my family, and it’s given me stability – before I was finding it hard to make ends meet! I want to thank Shareef for giving me courage, making me believe that I can be successful, showing me the light when I couldn’t see, and for travelling with me everywhere just to make me successful. We will certainly be friends FOREVER! I want to tell everyone in my team that I love them so much; without them I wouldn’t be where I am today, and I would like to thank Rex for creating a profitable environment where individuals like myself, can become, with dignity, what they want to become – thank you!

"I feel extremely lucky to be a Forever Business Owner because I am not only receiving an income, but I am also blessed to have access to products that benefit my wellbeing."

FITNESS, FREEDOM AND FOREVER

After seventeen years in the military, Dewi Winkle from Ripon, North Yorkshire, took the decision to embark on a career in sport and event management. It was a difficult decision but, alongside working as a triathlon coach, he wanted to be involved in creating events that challenged people.

The last eleven years have seen him working in a variety of posts including roles at the Asian Games in Doha, working for British Triathlon, operating as an open water swim coach in the Caribbean and Mediterranean, and co-ordinating challenge events for a military charity. Eventually Dewi settled down in North Yorkshire with his partner Dawn where he manages The Wattbike Studio, trains triathletes and organises the annual iconic Scilly Swim Challenge on the Isles of Scilly. With a passion for motivating others and guiding people into a healthier lifestyle, it was perfect timing when he met Global F.I.T. Ambassador Mike Butterworth and his partner Lindsey Jackson…

Dewi says:

I recall Mike saying, “You come across as a personable and enthusiastic coach, might you be interested to learn about a business that might suit you?” Obviously I answered yes. I was really intrigued and excited; the business model, products and team-building hit a chord with me as I wanted to sell products that tied into my work at the studio. Forever’s products were perfect for my varied customers and the more I learned the better the opportunity seemed.

I’ve been in the business eighteen months now and I still ensure I achieve my 4CCs every month. I want to continue building my retail business and team, and I’ve recognised that the only barriers are the ones that I put up myself. I am really appreciative of having an opportunity that allows me to work when and where I want, at the pace I decide. Stepping out of my comfort zone has been essential, and I’ve come to realise that this will be a business that continues to educate me.

Living in the Yorkshire Dales, being surrounded by loyal people and deciding how I choose to work really suits me; having a job that allows me to improve people’s fitness, self-esteem and wellbeing has made me very grateful. There aren’t many jobs that allow you to give people a business, and that’s a real privilege – thank you Forever!

FOREVER BENEFITS OUR CHARITY

Heidi and Alan were introduced to Forever by an old friend Alan knew through his work in TV – comedian Dominic Holland! During a fundraising event for ‘The Lunchbowl Network’, a charity the couple helped start ten years ago, Dom spoke about his Forever business and introduced Heidi to Forever Aloe Vera Gel. Their business grew from here…

If I’m honest, at first I didn’t think the business was for me. I’d never sold anything before and since I was so busy with the charity, a couple of other small jobs, and four children, I didn’t think I had the time. However, my background is in research so my natural intrigue caused me to look further into the company, the products and the possibilities. I purchased the Business Owner Box and after a couple of months I really started to see Forever’s business potential.

Our sponsors didn’t know, but for a long while Alan and I had been praying for a new venture that we could run together. Alan works in TV sound and absolutely loves his job. He is very lucky, works on all the big shows and even went to Rio to work on The Last Leg and Paralympics. However, the older he gets, the more he wants to reduce his hours. Ideally he’d like to be selective about where and when he works, but until Forever, such a choice seemed unlikely. I also had a promising and well-paid TV career, but I had to give it all up as the unsociable hours and travel didn’t fit with the demands of a family. I also adore the work I do for The Lunchbowl Network – the charity cares for orphaned and vulnerable children in Kibera slum, and I raise awareness in UK schools and travel to the project in Nairobi – but this role is entirely voluntary. Lunchbowl will always be my passion, but I’ve always missed having a career. Forever has given me a second chance. I can now build and train a team of people, we have new travel opportunities, and we are excited about building our business globally.

Our team, ‘The Aloe-luias’ are lovely and we have made so many new friends. What’s really been amazing though is how our involvement in Forever has also benefitted The Lunchbowl Network. Many Forever Business Owners (FBOs) are now heavily involved with the charity and we have made friends with FBOs from Scotland, Scandinavia, Ireland and from various places in the UK – we can’t wait to meet them at Success Express and the global events! It hasn’t always been easy, but we have had the opportunity to plug into self-development and setting goals. Our focus now is all about our team and helping them to achieve Manager too – we can’t wait to see what 2017 brings.

A FUN-FILLED BUSINESS

Supervisor Grace Oyerinde’s journey started when her friend asked her if she would host a Forever product launch at her home…

I agreed as I was happy to support my friend, but I also liked that I wouldn’t have to lift a finger in preparation for the party – she offered to organise the catering and everything so that I could simply be a guest in my own home. To be honest though, I was also curious; my knowledge of the product range was very limited. I had only been introduced to Forever Bright Toothgel previously, so I was interested in learning a bit more.

We had a lot of fun that evening, sixteen people attended in total and I was impressed by how professional the team was at setting up and presenting the products. I was also struck by the integrity of the company – I loved that they offered a sixty-day money-back guarantee and that the aloe was organically-grown, pesticide-free and hand-harvested. I was also fascinated to learn about the nutritional ingredients contained within the products. I made the decision to buy the Business Owner Box as I wanted to benefit from the discount on future purchases. I was not interested in the business side of things – I had work and other commitments – I was just keen to get my discount!

Throughout the months that followed I naturally found myself talking to friends, family and colleagues about the products. I used all the products in the Business Owner Box, I went on and did the C9, and I purchased other products for personal use too. Friends and family wanted to know what I was doing and how was I doing it, and, five months later, I realised that my Forever business had taken off. Despite being a mother of three young children, holding two jobs as an accountant, and working other commitments such as teaching Sunday school, I was determined to give my business a real go. I held my first product launch, which was promptly followed by further presentations, and although not all were well attended, I quickly learnt that it wasn’t really about the volume of people, but engaging those who had a passion for the products.

The success I’ve seen so far has been down to my passion and the amazing support given by a Senior Manager in my upline, Celestina Egbor. I’m having so much fun hosting tea parties, doing table-top displays in my local community, and supporting my friends with their respective launches – I really have loved every minute!

"I was determined to give my business a real go"

PERSISTENCE PAYS OFF

I have been a multisport athlete for a number of years but in 2015 I suffered a serious injury that set me back by nearly eight months. During this time I had an operation that forced me into a sedentary lifestyle. I lost all fitness, put on over two stone in weight, and I was seriously unhealthy when Forever found me in June 2015…

Whilst in recovery I began to slowly build my business, develop relationships and learn more about the opportunity, but I was still in no position to drive or do anything active. I found myself in a serious rut: I had been made redundant from my job as a teacher, I was unable to do any serious manual work, and I was slowly drifting into depression. I had to do something so in October I set myself the challenge to get back to peak fitness within five months – I wanted to be ready in time for the Great British European Duathlon Championships in Kalkar, Germany. I threw myself into a rigorous regime of training and daily supplementation. I started with the C9 and then built on my fitness and weight loss by integrating products such as Forever Aloe Vera Gel, Argi+, Forever Lite Ultra and Forever Therm into my exercise schedule. As each month passed my fitness, strength and speed improved, my resting heart rate dropped, and my threshold capabilities developed. By the time the Team GB European Championships were in sight, I had increased my power averages on my bike by 30% and my average run paces were at a point I had never
reached before – even pre-injury! I went into the competition with less than six months’ training and I managed to come out with a bronze medal. When I arrived back in the UK I decided to give the National Standard Distance Duathlon Championship a go. I didn’t have long to train but I had Argi+, Forever Freedom and Forever Lite Ultra on my side and I managed to leave with a silver medal!

This business has also benefited me as a sport and triathlon coach; it’s been helpful having a base of products that uphold the same values – ethical, natural, healthy – and Forever is now an intrinsic part of my life. My athletes, clients and community have seen first-hand the transformation in my own health and fitness, and many of them have had similar (and often better) results. Being able to discuss my experience of the C9 and F.I.T. programme has been essential in forming relationships and supporting clients on their own journeys, but this is all just the beginning! In July next year I plan to work with Global F.I.T. Ambassador Mike Butterworth and undertake seven ironman triathlons in seven days, and I'll be utilising a whole range of Forever products to ensure success.

"Forever is now an intrinsic part of my life."

In pursuit of happiness by Charlene Salmon – Supervisor

I’m a single mother to a beautiful three year old boy called Alexander; he has been my source of true happiness and comfort since losing my younger brother to suicide in 2009. When my brother died, I lost so much of who I was; I had no idea of how to be, and my sense of purpose derailed.

Although dealing with his death continues to be hard, I know I live a fortunate life: I have worked hard to build a solid career and run my own marketing consultancy – which provides a healthy income. I own my own home, I have family and wonderful friends, but even with this in place, my son was the only one who made me truly happy. However, I knew it was unfair to place the entire reason for my happiness on his tiny shoulders; it’s far too much responsibility for someone so small.

I came to join Forever when Lucy Snell approached me via LinkedIn. Although we had never met, we both worked at the same place during different times. She sent me a link to watch, and even though I didn’t understand anything about the business, I jumped straight in – I am always up for a piece of the action! Since joining, there have been huge changes in me as a person, and I have finally found something that has given me direction – I now have a focus like I’ve never had before.
As I worked towards Supervisor, much of my time was spent getting to grips with the business and Marketing Plan. This enabled me to recruit confidently, but I also made sure I used and understood the products. I definitely have an emotional connection to the products and I’m able to recommend them to others with ease. From a personal development point of view, Forever has encouraged me to do things I may not have done before: I have come out of my comfort zone, set goals, made big plans, learnt new skills and focused heavily on my mindset. All this has caused my inner confidence to grow to a level I didn’t even know existed. I’m sure the money will come, but the way I feel now outweighs any monetary value – I have finally found something else that makes me happy. Forever is the start of something huge inmy life; I cannot wait to see where the journey takes me.

My background is in admin, a role I fell into from school because I thought it was the only thing I was good at, and I had lost all my confidence through a difficult marriage which led to an unpleasant divorce. All of a sudden I had become a single mum whose life revolved around looking after my three incredible children.

My life transformed after I went to a friend’s party. I listened to the Forever business opportunity and realised that this could be a way to earn a few extra hundred pounds – I liked the idea of being able to afford a holiday abroad. Despite the incentive, I still held many fears regarding signing up: I have never been good at selling, and the thought of standing up in front of people at a launch made me feel sick. However, I was at a point in life where my children had grown up and flown the nest, and I longed to go abroad, but my salary just didn’t stretch to this.

I finally decided to ignore my concerns and sign up, and with full support from my partner, children, family and friends, I have managed to sell products, hold launches and grow a retail business, even though 4CCs seemed unachievable in the first couple of months. These achievements are a product of sheer determination and a whole lot of practice! I would practice everywhere: in the car, the bath, the mirror...on my children, friends and family. I was sick of hearing my voice – but it worked. After about four months, people started to see my new-found confidence and I was surprised when they asked to join my team. This is where the excitement really begun and before I knew it I had eight team members, had achieved my level one and two 4CCs pin, had progressed to Assistant Manager, and mentored one of my team to Supervisor.Now I wake up excited every day, and although I squeeze the role in aroundmy full-time job, I can’t wait to get toa point where I can earn enough tore-evalute this situation. I reallywish someone had told me about Forever years ago!

Marcus Leach, one of our Forever Global F.I.T. Ambassadors, is taking part in multiple events and challenges during the summer months. One of his biggest challenge this year is the upcoming Tour du Mont Blanc – it’s described as the ‘world’s toughest one day bike race’! On Saturday 16th July, Marcus will be cycling 300km with 8000m of ascent across three countries. We caught up with Marcus to ask him a few questions on his preparation for the event. Excited and nervous for the challenge ahead, Marcus has said: “It’s hard to explain just how much this means to me; I’ve poured so much into this over the past twelve months. I just have to do it now, and the waiting for it is almost torturous”.